STOP Dieting.
START Renovating.
Your Identity Is the Key to Lasting Weight Loss
Years of battling with eating habits or weight cycling can twist our thinking in two unhelpful ways:
1. We become trapped in obsessive, food-focused thoughts as our minds try to “solve the problem.”
2. We develop a harsh inner-critic to explain why we’re struggling, blaming ourselves at every turn, causing shame, anxiety, eroding our self-trust and reinforcing the problem.
The result is an identity formed around our food story. You see yourself as a “binge eater” or an “overeater,” and your subconscious mind keeps your actions in alignment with that identity. It’s a trap.
But that identity story is not you. It’s just a script. And scripts can be rewritten.
The IDENTITY RENO gets into the root causes of your subconscious food story and teaches you how to work WITH (not against) your subconscious mind to break free from the old identity and story that’s been holding you back.
What’s different about the IDENTITY RENO Project?
There are no:
❌ restrictive diets that leave you feeling deprived
❌ hours and hours on the treadmill
❌ calorie counting or weighing food
❌ grueling gym workouts that just seem to make you more hungry
❌ complicated eating plans that are impossible to maintain over the long term
❌ willpower and self-control battles to “be good” and eat “right”
Imagine being able to
✅ No longer be driven by constant thoughts about food
✅ Achieve and easily maintain your ideal body weight
✅ Enjoy the freedom of being able to wear clothes you love
✅ Feel sexy and attractive in your body and mind
✅ Have energy for activities you enjoy with family and friends
✅ Feel in control of your weight and confident about your future health
The IDENTITY RENO covers the following 9 steps over a 10 week period. Here is the plan.
Step 1: Clear out the attic
Outcome: Get rid of the limiters, stories and old thinking that has caused you to repeat unwanted patterns of behaviour
- Deal with the inner critic
- Develop your inner coach
- Get rid of negative comments from authority figures
- Stop thinking there is something wrong with you
- Adopt a growth vs fixed mindset
Step 2: Draw up your new identity
Outcome: Install the vision for who you can become
- Design who you want to be – what identity are you creating?
- Vision the new identity and charge it up with emotion
- Work with the subconscious mind to bring the vision to reality
- Tell yourself the new identity story lines
Step 3: Strip back the walls
Outcome: Establish a firm basis to underpin your work
- Rip off the old wallpaper, the cover story of excuses
- Manage your emotions effectively
- Develop mental fortitude and integrity
- Learn to stay the course, see it through to completion
Step 4: Install magic habits
Outcome: Easily establish behaviours aligned with your new identity.
- Learn how magic habits work
- Bypass subconscious resistance
- Choose new habits to install
- Implement magic habits and build consistency
- Track progress and progressively upgrade to renovate your identity
Step 5: Deal with unstable foundations
Outcome: Overcome cravings, eliminate shame and perfectionism
- Learn strategies to manage cravings and emotional eating
- Disable shame
- Throw out perfectionism
- Stop people pleasing
- Maintain autonomy and self-agency
Step 6: Set up a barrier against invaders
Outcome: prevent bad influences that could undermine your reno
- Build a supportive environment
- Limit negative influences
- Inner stillness – manage stress
- Don’ let the unexpected derail you
Step 7: Make the reno complete
Outcome: Follow nutrition and movement guidelines to get in your best shape
- Dial in nutrition to support your body and provide energy
- Prevent inflammation in the body, gut problems, remove toxins
- Adopt movement to support long term wellness
- Pay attention to sleep
- Sync with nature
Step 8: Get a crew on board
Outcome: Find the support you need to be encouraged, keep going and be accountable
- How to ask for the help you need
- Connection and community
- Find mentors, role models, coaches
Step 9: Maintaining the new identity
Outcome: Effortlessly maintain your ideal weight
- Reaffirm your values
- Refresh your sense of purpose
- Embed lifestyle changes as your identity
The IDENTITY RENO offers exceptional value.
| What you get: | Value |
| PERSONAL KICK START CALL: Our one-on-one time together establishes a connection, helps me to understand your circumstances, your needs and desires and what has been holding you back so I can make some recommendations to get results from week 1. | $200 |
| WEEKLY LIVE GROUP CALLS: Get feedback and direction from me every week to help you action each part of the program. These are live coaching calls designed for you to ask all your questions and get the support you need. | $300 |
| DAILY MESSAGE SUPPORT: You can message me any time and I’ll get back to you within 24 hours (Monday-Friday). So you never feel stuck during the project. | $100 |
| ONLINE COMMUNITY: You will be part of a small group of like-minded individuals who are chasing a similar outcome and are there to give and receive support and encouragement. You don’t have to walk the path alone. | $100 |
| WEEKLY RECORDED HYPNOSIS SESSIONS: Hypnosis is a great way to bypass the conscious mind and embed empowering messages in your subconscious mind to support and accelerate your results. | $300 |
| TOTAL VALUE $1,000 |
Pay in full $400 (less than $6 a day)
For most of us, $6 a day barely registers – it’s a coffee on the way to work, a snack we grab mid-afternoon, or a gym membership we don’t even use anymore. But what if that $6 could do something truly life-changing?
PAYMENT PLAN: $49 per week for 10 weeks (total $490) is available on request.
When does it start? 19 May 2025
Questions? Shoot an email to suzi@ed.bmdbook.com
Ready to dive in?
Email me with “I’m in!” and I’ll get you registered.
